Mitragaia: $2,600 in sales off of a $100 investment. How did we do it? read below

Marketing Partner: Umbrella

Who is Mitragaia?

Mitragaia, a leading e-commerce brand known for its high-quality products, teamed up with Umbrella marketing to leverage the power of push notifications to expand their customer base and boost sales. After implementing push notifications in February, Mitragaia achieved impressive results, including substantial revenue growth and increased subscriber engagement. This case study highlights the success of their strategy and the value that push notifications bring to their marketing efforts.

Objective

Mitragaia’s goal was to use push notifications to drive the highest sales possible while keeping marketing costs low. Specifically, they aimed to:

• Maximize revenue with a cost-effective and dynamic marketing channel.
• Grow mobile subscribers to build a highly engaged audience.
• Reach untapped customer segments who were not responding to traditional marketing methods like email or text messages.

Strategy

With the expertise of Umbrella, Mitragaia launched a targeted push notification campaign aimed at:

• Driving immediate sales with time-sensitive offers and promotions.
• Engaging new subscribers by offering incentives and personalized messaging.
• Capturing a new audience segment—customers who had been unresponsive to emails and SMS.

Umbrella’s strategic guidance focused on crafting messages tailored to the preferences of mobile users and optimizing the timing of push notifications to ensure maximum engagement and conversion.

Results from the First Month

1. Revenue Growth
   • Push notifications and targeted promotions directly led to $2600 in revenue from both general promotions and specific sales notifications in the first month alone.
   • Based on this early success, Mitragaia is on track to generate $31,200 in revenue from this channel by the end of the first year, assuming continued engagement and conversion.

2. Subscriber Growth
   • Mitragaia gained over 720 mobile subscribers within the first month of launching push notifications.
   • This puts them on pace to reach 8,640 subscribers by the end of the first year, assuming consistent growth and engagement.

3. Reaching a New Customer Segment
   • One of the most significant outcomes of this push notification campaign was the ability to reach a new customer segment—individuals who had not been responsive to traditional marketing methods like emails or text messages.
   • This new audience presents a fresh opportunity for future engagement and conversion, expanding Mitragaia’s customer base beyond its current reach.

Key Takeaways

• Quick Revenue Generation: In just one month, Mitragaia saw over $2600 in revenue through push notifications, proving that this channel can deliver fast and substantial returns.
• Subscriber Growth: With 720 new mobile subscribers in the first month, Mitragaia is on track to build a large, engaged audience, with projections showing 8,640 subscribers by the end of the first year.
• Effective Promotional Strategy: Push notifications and personalized promotions led to immediate sales and will continue to drive substantial revenue throughout the year.
• Engagement with Untapped Customers: By reaching customers who weren’t responding to emails or SMS, Mitragaia has expanded its audience and boosted engagement with a previously difficult-to-reach demographic.

Conclusion

In just one month, Mitragaia has demonstrated the tremendous potential of push notifications as an effective marketing channel. With Umbrella’s expertise, Mitragaia achieved impressive results, including strong revenue growth and the acquisition of a highly engaged subscriber base. The ability to reach new customer segments and drive sales through targeted messaging is already proving to be a game-changer for Mitragaia’s e-commerce business.

Interested in seeing similar results for your business?

Book a call with Umbrella ****today to learn how we can help you harness the power of push notifications and grow your e-commerce revenue!

UPDATE 4/1:

Check out Mitragaia’s continued success!

As of 4/1, active subscribers have now reached 851—a steady increase since the initial launch, demonstrating the ongoing effectiveness of the push notification strategy.

As of April 1st, total revenue has grown to over $4,400, for just the month of March— continuing to show a steady upward trend.

This continued success confirms that push notifications remain a powerful tool for driving engagement, expanding the subscriber base, and increasing sales. Mitragaia is well on track to surpass their original projections, and the momentum shows no signs of slowing down. Keep an eye on their progress as they continue to see remarkable results!