Umbrella Short Links are now whitelisted by carriers and can be used in Broadcasts and Automation.

Benefit of using Short Link is saving characters, using full UTMs (which are added automatically after message is sent) and avoiding being spam blocked if your domain has low reputation.

Using full UTMs will allow our system to show Click Rate and Revenue on our dashboard.

To track revenue, please integrate your GA4 account with Umbrella. Click here for instructions.

To use a Short Link in Broadcast, copy your website link into the “Shorten Url” window in SMS creation section.

Click on the “Shorten URL & Insert” button and the link will appear in your message.

Once the message is sent, UTMs will automatically be added to the short link. There is no need to add them manually.