In broadcast campaigns, personalized messages can be created using variables. Variables allow you to dynamically insert information from your data, such as names or other personal details, into the message content. This is commonly done using Mustache syntax: {{variableName}}.

Using CSV Data in Broadcast Messages

When preparing your broadcast message, you can insert data from your CSV file by referencing the column names as variables. For example, if your CSV has a column labeled firstName, you can personalize each message by including the {{firstName}} variable.

Example:

Let’s say you want to send a greeting to your recipients. You can write the following message template:

Hi {{firstName}},

 Thank you for being a loyal customer!

In this example, the {{firstName}} variable will be replaced by the value from the firstName column of your CSV file. If the CSV contains the following data:

{{firstName}} variable can be used in Subject Line and email content or in SMS messages.