How Umbrella Drove Trade Show Connections & Growth with Strategic Software
In the thriving world of specialty retail commerce, making meaningful connections is everything. As the premier trade show, CHAMPS Trade Shows leverages Umbrella’s innovative exhibition management software to maximize attendee-exhibitor engagement critical to vendor success. Additionally, many vendors at CHAMPS themselves use Umbrella’s comprehensive tools to enhance their successfully showcase of their products, qualify leads, and cultivate new business relationships. With Umbrella’s solutions powering all facets of the trade show, from operations to exhibitors, CHAMPS continues to facilitate fruitful connections in the CBD, vape, smoke shop, and adjacent specialty retail markets.
By partnering with Umbrella, the leading sms text and marketing platform for CBD and affiliates, CHAMPS gave their exhibitors the tools to drive growth before, during and after the show – with transformative results. Ultimately, by strategically leveraging Umbrella’s innovative all-in-one marketing platform, CHAMPS was able to maximize their tradeshow investment.
The Power of Umbrella’s All-In-One Platform
Umbrella combines text, email, social messaging, on-site interactions, AI analytics and more within a single powerful interface. By leveraging Umbrella’s breadth of digital tools, CHAMPS helped maximize exhibitor visibility, nurture prospects, and accelerate business growth potential.
- Driving 24/7 Trade Show Connections
Umbrella’s QR Code Scan-to-Text technology allowed Exhibitors and Buyers to sign up for Text Alerts. across the pre-event, onsite and post-show journeys. This is critical for exhibitor and buyer success yet difficult to facilitate manually. CHAMPS addressed this by tapping into Umbrella’s multi-channel capabilities and broadcasting SMS Text messages in a timely targeted fashion to exhibitor and buyers who opted in to receive alerts. .
- Innovative Scan-to-Text Features Capturing Qualified Leads Onsite
Driving booth traffic and lead capture is essential for exhibitor success, yet difficult to achieve amidst the bustling trade show environment. To streamline the process, Umbrella implemented proprietary QR code technology for buyers and exhibitors featured on the CHAMPS registration banners. Attendees easily scanned the codes to immediately text-opt in – building a curated list for CHAMPS.The intuitive scan-to-text sign up required no app download yet collected more qualifying data than a traditional paper form. In total, the QR code banner system captured over 2000 leads.
Accelerating Growth with Umbrella’s All-In-One Platform
CHAMPS exhibitors agree – Umbrella delivered the cutting edge tools needed to connect with qualified prospects and accelerate business growth within the dynamic specialty retail sector. Vendors found significant value in Umbrella’s real-time buyer behavior analytics revealing when emails are opened, links are clicked, and how site visitors are responding to outreach. These insights supported optimizing messaging and personalization for substantially higher prospect-to-customer conversion rates.
By unifying innovative digital marketing, smart automation, and data-driven customer intelligence in one intuitive platform, Umbrella has become an indispensable growth engine for the CHAMPS Trade Show.
Ready to unlock your own trade show success? Request a custom Umbrella demo today
