How to find and track your Umbrella performance in Google Analytics 4

Note: To find coupon revenue in Google Analytics 4, click on this link.

Step 1: Log in to your Google Analytics 4 account

Step 2: Select Reports and go to the Acquisition tab in the navigation on the left side of your screen.

Step 3: Under the Acquisition, click on Traffic Acquisition: Session default channel group.

Step 4: Select Session source/medium from the drop-down menu.

Note: Due to deliverability restrictions, the only UTM that we are currently using for SMS is utm_source=Umb. Medium and Campaign ID will show as “Not Set”.

Step 5: Click on the + sign and select “First user campaign” to see your popup and Welcome automation revenue.

For the campaign and automation revenue select “Session campaign”.

NOTE: If your Google Analytics 4 is not showing any revenue at all, please check the following article [GA4] Fix missing revenue data.

Example:

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