Umbrella + Lightspeed POS

Turn Every Checkout Into Your Next Sale.

Lightspeed POS captures the transactions. Umbrella helps turn customer data into targeted SMS marketing, stronger loyalty, and more reasons to come back.

Book Your Free Demo

See what’s possible for your store, your customers, and your Lightspeed setup.

Make your POS data work harder

The sale is a starting point.

Your customer relationships shouldn’t end at checkout. Connect Lightspeed customer and purchase data with Umbrella to build relevant messaging that brings shoppers back, strengthens relationships, and supports repeat revenue.

Compliance comes first

Reach your customers.
Respect their permission.

In alternative retail, the message matters—and so does how it’s sent. Build your SMS strategy around consent, clear brand identification, and a straightforward way to opt out.

Start with consent

Build an audience that has chosen to hear from your brand. A POS purchase alone is not permission to send marketing texts.

Make your brand clear

Help customers recognize who’s contacting them, with messaging reviewed for your business category and campaign.

Respect the opt-out

Make it easy to leave your text program and keep opted-out customers out of future campaigns.

The visual follows the message-and-link delivery format: a branded image, a brief notification, a link to view the message, and an unsubscribe instruction. Campaign content remains subject to review for your category and carrier requirements.

Why connect Umbrella + Lightspeed?

More relevant marketing.
More reasons to return.

Bring your POS insights and customer engagement strategy together. Explore these Umbrella capabilities in your demo and confirm the right configuration for your business.

01 / AUTOMATED SMS

Stay connected after checkout

Plan welcome messages, follow-ups, and win-back campaigns around the customer data available from your Lightspeed connection.

02 / CUSTOMER SEGMENTATION

Make every message more relevant

Use customer and purchase insights to shape your audiences, so your campaigns speak to shoppers’ interests and buying behavior.

03 / LOYALTY & REWARDS

Give customers a reason to come back

Pair your SMS strategy with Umbrella’s loyalty and rewards offering. We’ll review program options and how they fit your store’s workflow.

04 / PERFORMANCE REPORTING

Learn from every campaign

Review campaign engagement and available reporting to refine your outreach. Your demo will cover the measurements supported by your setup.

Retail store interior with staff at the counter and Umbrella × Lightspeed branding

At the counter. In their wallet. Connected between visits.

Your brand. In their wallet.

A loyalty card customers can keep close.

Give shoppers a recognizable home for your rewards program with a card designed around your store’s brand.

  • Your store name, colors, and identity
  • A clear view of the rewards experience
  • A reason to stay connected between visits

Explore Umbrella’s Apple and Google Wallet loyalty options in your demo, and choose the program that fits your customers.

Explore the Gazz Godz rewards card ↗

Featuring the Gazz Godz rewards card design. Your branding, rewards, and POS workflows are configured for your business.

Gazz Godz rewards card in a phone wallet: cream card, balance 500, Welcome Gift reward, 500 till the next reward, and Umbrella Cards barcode

Gazz Godz Dispensary • Rewards card example

Merchant journeys

Build your next visit into the customer journey.

Start with the moments that matter. These example journeys can guide your strategy; available triggers and data are confirmed during onboarding.

FIRST PURCHASE

Welcome the new customer

Introduce opted-in shoppers to your brand and give them a clear reason to stay connected.

SECOND PURCHASE

Encourage the next visit

Follow up with relevant messaging that helps turn a first-time buyer into a returning customer.

WIN-BACK

Reconnect with quiet customers

Plan a timely invitation for customers who haven’t shopped recently, where purchase data supports that audience.

VIP REWARDS

Recognize your loyal shoppers

Build a rewards strategy that gives your best customers more reasons to choose your store.

How it works

From connection to your first campaign.

01 / REVIEW

Map your store’s needs

Review your Lightspeed version, customer data, locations, and marketing goals with the Umbrella team.

02 / CONNECT

Set up the integration

Confirm supported data and permissions, then connect your account with guidance through onboarding.

03 / LAUNCH

Build your customer journeys

Choose your audiences, confirm consent, and prepare your first campaign or automation.

Built with regulated retailers in mind

A marketing partner that understands your market.

Umbrella works with CBD brands, vape and smoke shops, and other regulated retailers. Bring your customer engagement goals to a team familiar with the challenges of marketing in your category.

We’ll review your business, consent process, and messaging approach during onboarding. Campaign availability depends on your category, applicable requirements, and platform policies.

Book Your Free Demo

Your questions, answered

Umbrella + Lightspeed FAQ

What does the Lightspeed integration help me do?

It connects Lightspeed customer and purchase data with Umbrella to support more relevant SMS campaigns and customer engagement. We’ll confirm the data, triggers, and workflows available for your account during your demo.

Which Lightspeed version is supported?

Our current setup guide shows Lightspeed X Series. Book a demo so we can confirm compatibility with your specific Lightspeed product and account before you get started.

Can I add loyalty and rewards?

Umbrella offers loyalty and rewards alongside its messaging services. We’ll review the program options, pricing, and configuration for your store, including which steps connect to your POS workflow.

Can I message every customer in my POS?

A customer record or purchase does not by itself establish SMS marketing consent. Your onboarding plan should identify eligible, opted-in audiences before campaigns are launched.

Can you help us get started?

Yes. Your demo is the starting point for reviewing your integration, onboarding needs, and campaign strategy. Ask about Umbrella’s Done-for-U™ services if you’d like help managing your marketing.

What will we cover in the demo?

We’ll discuss your store, Lightspeed setup, customer journeys, SMS goals, and loyalty opportunities, then review the available features and next steps for your business.

Your next sale could start
with your last customer.

See how Umbrella and Lightspeed can help you turn customer insights into a practical repeat-visit strategy.

Book Your Free Demo