CUSTOMER STORY · MITRAGAIA · WEB PUSH

Mitragaia: bringing shoppers back with web push.

Mitragaia added web push to its retention marketing with Umbrella—building a subscriber audience and reporting more than $13,000 in push-channel revenue since launch.

Historical results from the original case study’s May 15 update. These are cumulative figures, not a single month’s performance.

The business need

Mitragaia wanted another way to reconnect with shoppers, grow its subscriber audience, and support sales while keeping marketing costs in view. Web push gave the brand an additional opt-in channel alongside email and SMS.

What Umbrella supported

Subscriber growth: A web push opt-in helped turn website visits into opportunities for future engagement.

Campaign strategy: Time-sensitive promotions, subscriber incentives, and message timing gave the team a practical way to bring offers back to interested shoppers.

Performance visibility: Channel reporting connected campaign activity to website visits and reported revenue, helping the brand evaluate what its marketing was doing.

Documented results

First month: The original case study reported $2,600 in push-channel revenue and more than 720 mobile subscribers.

May 15 update: Reported revenue since launch exceeded $13,000, with 1,293 active subscribers. These later totals include the earlier period and should not be added to it.

View the original revenue report

What this means for a business owner

Web push can give a brand another way to reach subscribers beyond the inbox. In this engagement, Umbrella paired that channel with promotional strategy and reporting—so the business could see audience growth and revenue activity together.

Measurement context: Figures come from the previously published case study and its supporting screenshots. Reported channel revenue is not profit or a measure of incremental sales. Costs and attribution overlap were not established here. Results vary.