For specialty retail, alternative & regulated brands
Grow your audience.
Bring customers back.
All under one Umbrella.
Connect SMS marketing, loyalty rewards, email, web push, and digital wallet notifications to turn new subscribers into repeat customers—with powerful automations and a team that helps you make it happen.
Software, strategy, and support. Built around your next stage of growth.
Text Message • SMS
Gazz Godz Dispensary has a message for you!
View it now:
https://umbrlty98.cc/t/NmtZ7pCS1Of/GjevjX_15k
Text STOP to unsubscribe
Your next reward.
Gazz Godz SMS example · Illustrative wallet and email previews
Your channels. Working together.
Find your next
growth opportunity.
Explore a single feature or build a connected marketing program around your business.
SMS
Marketing
Grow subscribers, recover unfinished purchases, and bring customers back with timely texts.
Explore SMS Marketing ↗Loyalty
& Rewards
Give customers more reasons to return with rewards and branded digital wallet passes.
Explore Loyalty & Rewards ↗Email
Marketing
Build relationships with targeted campaigns, relevant offers, and automated follow-up.
Explore Email Marketing ↓Push
Notifications
Stay connected through web push and digital wallet notifications that encourage the next visit.
Explore Push Notifications ↗Email marketing that stays connected to the customer journey
Build branded emails, segment your audience, and connect campaigns with welcome, recovery, and win-back automations. Track engagement and attributed revenue to see what contributes to sales.
01 / Grow your audience
Turn today’s traffic
into tomorrow’s
customers.
Umbrella’s proprietary capture software helps turn website visitors into an opted-in audience you can reach again.
- Branded pop-ups that give visitors a reason to join
- Tap-to-join for a simple mobile experience
- QR codes that connect desktop and in-store visits to mobile
Real CBDfx onboarding examples · Your branding. Your offer.
Example offers and destinations belong to CBDfx.
02 / Automate the next step
Keep the relationship
moving forward.
Turn customer actions into timely follow-up across SMS, email, and web push—with supported flows configured for your business.
Welcome
Start the relationship and encourage a first purchase.
Cart recovery
Give opted-in shoppers a timely reason to finish checking out.
Browse recovery
Reconnect with identifiable visitors who leave without buying.
Product follow-up
Bring shoppers back to the products they explored.
Win-back
Use purchase history to invite customers back at the right time.
03 / Measure what matters
Real campaigns.
Revenue you can see.
7OHFAME’s Memorial Day weekend SMS campaign:
Individual campaign results vary. Revenue-to-spend compares reported revenue with SMS spend; it does not represent profit.
Connected customer data
Your store already has
a story to tell.
Put customer and purchase data to work. Supported POS and e-commerce integrations help inform your segments, automations, and revenue reporting.
The Umbrella difference
The platform.
The plan.
The people behind it.
Work with a team that understands specialty retail and the challenges of marketing in alternative and regulated industries.
From subscriber growth to compliance-focused launch support and performance review, we help you turn the tools into a working program.
Done-for-U™ marketing
Get help making it happen.
Keep your team focused while we help plan and execute your marketing.
- Campaign planning and audience strategy
- Copywriting and creative coordination
- Automation setup and launch support
- Performance review and ongoing optimization
A few things you might be wondering
Let’s make the next step simple.
Which Umbrella features fit my business?
Start with your goals: growing subscribers, recovering sales, encouraging repeat visits, or reducing manual follow-up. We’ll help identify the channels and services that fit your audience, business category, and team.
Can Umbrella connect to my existing tools?
We support connections including Lightspeed and Shopify. During discovery, we’ll review your current systems, available data, and the requirements for the integrations and automations you want to launch.
Can your team manage the marketing for me?
Yes. Done-for-U™ services can support campaign strategy, copy, creative coordination, automations, and performance review. We’ll agree on a scope that fits your goals.
Your next stage of growth starts here
Let’s find the right Umbrella
for your business.
Tell us about your customers, your channels, and where you want to grow. We’ll help you map the next step.
Book a Demo ↗