Features / SMS Text Marketing
SMS marketing built for alternative and regulated brands.
Grow your list. Recover sales.
Bring customers back.
Built for cannabis dispensaries, CBD and hemp brands, smoke and vape shops, and other alternative retailers. Turn visitors into subscribers, automate customer follow-up, and track revenue—with compliance-focused support and Done-for-U™ services.
Book Your SMS DemoA 30-minute conversation about your brand, audience, and growth goals.
Text Message • SMS
Gazz Godz Dispensary has a message for you!
View it now:
https://umbrlty98.cc/t/NmtZ7pCS1Of/GjevjX_15k
Text STOP to unsubscribe
Gazz Godz • Customer-facing SMS example
Subscriber growth starts at the top
Turn today’s web traffic
into tomorrow’s audience.
Umbrella’s proprietary capture software helps turn website visitors into an opted-in audience. Use a branded pop-up, tap-to-join link, or QR code to make subscribing simple—then connect each new subscriber to your welcome automation.
Already using Klaviyo or another pop-up tool? Connect Umbrella’s opt-in experience with your existing setup through supported integrations.
01 / CAPTURE ATTENTION
A branded pop-up.
A simple tap to join.
Give mobile visitors a reason to join with a branded offer and a simple tap-to-join step.
02 / MAKE JOINING EASY
On desktop?
Scan to join by phone.
Let desktop visitors scan your branded pop-up’s QR code to join on their phone.
CBDfx examples from Umbrella’s onboarding materials. Displayed offers, coupon codes, and QR destinations belong to the example brand. Your capture experience uses your branding, offer, and consent process.
Automations built around buying behavior
The right follow-up.
Without starting from scratch every time.
Turn customer actions into timely follow-up across SMS, email, and web push. Welcome new subscribers, recover unfinished purchases, win customers back, and request reviews after a purchase—with supported flows configured for your business.
Welcome automations
Welcome new subscribers with an introduction, offer, and follow-up that encourage a first purchase.
Cart recovery
Bring opted-in shoppers back to an unfinished cart with a timely reminder to complete their purchase.
Browse abandonment
Invite identifiable, opted-in visitors back after they browse your site without buying.
Product abandonment
Follow up on a product an opted-in shopper viewed to help them continue their purchase.
Win-back campaigns
Reconnect with lapsed customers using purchase data and a timely reason to shop again.
Start with your biggest opportunity.
We’ll review your store, audience, and customer journey, then help prioritize the flows that fit your business.
From campaign to revenue
One campaign.
A measurable return.
During Memorial Day weekend, 7OHFAME’s SMS campaign generated these results:
Individual campaign results vary. Revenue-to-spend compares reported revenue with SMS spend; it does not represent profit.
The Umbrella difference
Connected data.
More ways to bring customers back.
Put your data to work
Use supported POS and e-commerce connections, including Lightspeed and Shopify, to inform segmentation and follow-up.
Coordinate your channels
Connect SMS, email, web push, and digital wallet push with branded Apple and Google Wallet loyalty cards to encourage repeat visits.
See what drives results
Track subscriber growth, campaign engagement, and attributed revenue in your dashboard. See how your audience is growing and which campaigns and automations contribute to sales.
Compliance + category experience
Built for the markets you serve.
Work with a team experienced in CBD, vape, smoke, cannabis, and other alternative retail. We help review consent, content, and opt-out handling before launch.
Messaging eligibility and delivery depend on applicable requirements and carrier policies.
Your team. Our support.
Run it yourself.
Or let us help you run it.
Manage your program in Umbrella, or choose Done-for-U™ support tailored to your team.
Done-for-U™ support
- Campaign planning and audience strategy
- Messaging and creative coordination
- Launch support and performance review
- Technical support to monitor deliverability and troubleshoot messaging issues
We’ll agree on the service scope that fits your goals.
Your questions, answered
Before you get started
Is Umbrella a fit for my business category?
We work with alternative and regulated retailers. During discovery, we review your category, intended content, and messaging eligibility.
Can I bring my existing subscriber list?
Yes—we’ll review your list and consent records. A customer record or past purchase alone does not establish marketing SMS consent.
Does it connect with my POS or online store?
Umbrella offers integration options including Lightspeed and Shopify. We’ll confirm the supported data and workflows for your setup.
What is required to launch automations?
We confirm consent, integrations, customer identification, event tracking, creative, and timing, then test before launch. Browse, product, and cart flows need the relevant website events; purchase-based win-back flows need purchase data.
Can your team manage the program for me?
Yes. We’ll outline Done-for-U™ services, responsibilities, and the level of support that fits your team during your demo.
Turn attention into the next visit
Build your next sale
into the customer journey.
See how welcome, recovery, and win-back automations can work alongside your campaigns to support repeat purchases and measurable growth.
Book Your SMS Demo