How to add UTM Parameter to the link in SMS Broadcast

Updated October 25, 2026.

UTM parameters label campaign traffic in analytics. They do not guarantee delivery or complete revenue attribution.

1. Choose consistent campaign labels

Use your team’s existing naming convention. A typical example is utm_source=umbrella, utm_medium=sms, and utm_campaign=fall_offer. Values are case-sensitive.

2. Build the destination URL

Use Google’s Campaign URL Builder with the full HTTPS destination. Preserve any existing destination parameters.

3. Check shortening and automatic tracking

If using Umbrella’s Shorten URL option, shorten the complete tagged destination. Ask Client Success whether your account adds campaign tracking automatically before adding manual tags. Avoid duplicate or conflicting parameters.

4. Test and review

Send a test SMS, follow the final link, and confirm the correct page opens with the intended campaign labels. Do not remove HTTPS or disguise links to circumvent filtering.

Review campaign traffic in connected analytics. Revenue reporting depends on your tracking configuration, integrations, consent settings, and attribution model.

Related: Umbrella revenue attribution and Shopify revenue reporting.

Reference: Google Analytics campaign URL guidance.