TryUmbrella Dynamic Coupon Integration

To power cart abandonment and winback SMS marketing campaigns with dynamic coupon codes, implement the three tracking calls below. Ensure the same couponCode value is passed across all events to properly correlate user tracking data.

1. Add to Cart

Trigger when a cart is created or updated.

tryumbrella(“track”, “addtocart”, {
  cartId: “9876”,
  couponCode: “SMS30”, // Static or dynamic coupon
  pushCouponCode: “PUSHCART40”, // Static or dynamic coupon
  amount: “45.99”
});

// cartId and amount are optional

2. Order Completed

Trigger once when an order is successfully placed.

tryumbrella(“track”, “order”, {
  orderId: “1234”,
  couponCode: “SMS30”, // Static or dynamic coupon
  pushCouponCode: “PUSHCART40”, // Static or dynamic coupon
  amount: “24.99”
});

3. Coupon Used

Trigger when a coupon code is redeemed at checkout.

tryumbrella(“track”, “couponused”, {
  couponCode: “SMS30”
});

Implementing these calls allows TryUmbrella to dynamically populate active coupons in marketing messages and automatically suppress follow-up reminders once a code is redeemed.

Placeholders

Use the following placeholders to reference coupon codes in your campaigns:

• SMS Add to Cart Coupon: %event:addtocart:{{couponCode}}%
• Push Add to Cart Coupon: %event:addtocart:{{pushCouponCode}}%
• SMS Order Coupon: %event:order:{{couponCode}}%
• Push Order Coupon: %event:order:{{pushCouponCode}}%

Example Campaign Message:

PSL: Hi %u%,
Use the code %event:order:{{couponCode}}% to get 30% off on your next order.
Explore Now: {{cta}}